Seth Appert coached Rochester four seasons. ©2024, Micheline Veluvolu, Rochester Americans

Seth Appert happy to join Sabres, work with Lindy Ruff; Rochester roster could look different next season

In his 27-year career, Seth Appert coached at just four places prior to his promotion to the Buffalo Sabres as an assistant. Instead of jumping at the next opportunity, he always chose to stay and build a program.

“I take a lot of pride in trying to create a culture, trying to build things the right way,” Appert, who on Monday was named to Lindy Ruff’s staff, said on a Zoom call Tuesday. “And I’m ... Read the full article

Seth Appert shakes hands with goalie Brandon Halverson following Friday’s season-ending loss. ©2024, Micheline Veluvolu, Rochester Americans

Sabres promote Rochester coach Seth Appert to assistant in Buffalo

In 2020, the Buffalo Sabres made an interesting move, hiring Seth Appert, who had spent his entire career in college and junior, to coach the Rochester Americans, their AHL affiliate.

Appert, who was coaching at the US National Team Development Program, said then he understood any skepticism that accompanied his jump to pro hockey because he had never done it before.

Today, after four seasons leading the Amerks, Appert, 49, is in the NHL.

On ... Read the full article

Rochester captain Michael Mersch reacts after scoring in Friday’s game. ©2024, Micheline Veluvolu, Rochester Americans

Rochester Amerks’ ‘unreal group’ will change as players leave, join Sabres

ROCHESTER – Seth Appert believes each year, no matter how special of a group you had the previous season, you must start over. If a team comes together – that’s a big if – it takes time.

“If you think you can start where you left off the year before, you’re setting yourself up for massive failure,” the Americans coach said following Friday’s 5-2 season-ending loss to the Syracuse Crunch in Game 5 of the ... Read the full article

Jeremy Davies takes a hit from Syracuse’s Daniel Walcott on Friday. ©2024, Micheline Veluvolu, Rochester Americans

Rochester Amerks’ season ends with loss to Syracuse: ‘That one stings’

ROCHESTER – When the Syracuse Crunch pounced on the Americans early Friday, opening up a 2-0 lead before the 10-minute mark, few believed the visitors would run away with the decisive Game 5.

The first four meetings in the AHL North Division semifinal had been bitterly contested, with one goal deciding each game. The last three games had ended in overtime. In Game 4, the Amerks erased a three-goal, third-period deficit to force Friday’s contest.... Read the full article

Brett Murray celebrates a goal March 20. ©2024, Micheline Veluvolu, Rochester Americans

Brett Murray developing in Rochester, sees future in Sabres organization

ROCHESTER – Winger Brett Murray grew up here as a player, developing from an unheralded Buffalo Sabres draft pick into one of the Americans’ top scorers and most versatile presences.

Five seasons ago, Murray, 25, arrived having just signed an AHL contract. While he was certainly an intriguing youngster, Buffalo’s previous regime wanted him to raise his conditioning to pro standards, so he did not receive an NHL deal.

Within a year, he earned his ... Read the full article

Rochester coach Seth Appert (left) chats with defenseman Ethan Prow earlier this season. ©2024, Micheline Veluvolu, Rochester Americans

Seth Appert felt his Rochester Amerks would rally to win: ‘He truly believed’

ROCHESTER – As Americans goalie Devon Levi sat in the cramped visiting dressing room in Upstate Medical Arena soaking up Saturday’s unlikely 4-3 overtime victory, he noticed coach Seth Appert in the corner, admiring his team.

“Just so proud of us,” Levi said following Wednesday’s practice in Blue Cross Arena. “We were proud of each other.”

Appert then walked over and addressed his players, telling them, “Well, that’s exactly how we wrote it up.”

“And ... Read the full article

Rochester goalie Devon Levi stops a shot from Syracuse’s Devante Stephens on April 28. ©2024, Micheline Veluvolu, Rochester Americans

In grueling, high-stakes games, Sabres goalie prospect Devon Levi dazzles for Rochester Amerks

ROCHESTER – When the Syracuse Crunch increased its lead to a commanding 3-0 over the Americans on Saturday, goalie Devon Levi’s mind, only naturally, flashed to the summer.

The Amerks, after all, had to win Game 4 to stay alive in the best-of-five AHL North Division semifinal. They had scored just once in their previous seven periods.

Things probably felt bleak when they trailed by three goals after 40 minutes.

Of course, Levi, the Buffalo ... Read the full article

Rochester goalie Devon Levi freezes the puck in front of Syracuse’s Gabriel Fortier on Sunday afternoon. ©2024, Micheline Veluvolu, Rochester Americans

Faceoffs, tips doom Rochester in loss; Devon Levi shines for Amerks

ROCHESTER – On the bench in overtime, coach Seth Appert heard it. Center Tyson Kozak touched the puck, seemingly negating an icing call against the Americans.

Instead, the officials let the icing stand, sending the faceoff into the Rochester zone.

“It’s a terrible call,” Appert said following Sunday afternoon’s 4-3 overtime loss to the Syracuse Crunch in Game 2 of the AHL North Division semifinal. “Clear as day, and Kozak is honest as the day ... Read the full article

Devon Levi made 35 saves Friday. ©2024, Micheline Veluvolu, Rochester Americans

Sabres prospect Devon Levi dazzles in playoff debut as Rochester grabs lead

ROCHESTER – Following the Calder Cup Playoffs, Devon Levi will likely bid adieu to the minors for good. In his brief time here, the Sabres prospect has morphed into the Americans’ backbone, emerging as one of the AHL’s elite goalies.

Next season, Levi, 22, is expected to graduate to Buffalo, where he will compete for playing time with Ukko-Pekka Luukkonen. In the meantime, the rookie has an opportunity to lead the Amerks on a deep ... Read the full article

Nikita Novikov has acclimated to the AHL well. ©2024, Micheline Veluvolu, Rochester Americans

Rochester rookie Nikita Novikov looks like special Sabres defense prospect

ROCHESTER – Buffalo Sabres defense prospect Nikita Novikov displayed special offensive instincts throughout his first regular season in North America.

“Borderline high-end,” said coach Seth Appert, whose Americans open the Calder Cup Playoffs tonight at Blue Cross Arena in a best-of-five series against the Syracuse Crunch.

Without the benefit of power-play time, the 6-foot-4, 209-pound Novikov compiled 20 assists, a high total for a rookie acclimating to a different brand of hockey.... Read the full article